Pureprofile unveils next-level audience segmentation offering with RDA Research.

pureprofile rda research

Global media and technology company Pureprofile has partnered with RDA Research to enable further audience segmentation across its audience profiles. RDA Research’s geoTribes is a unique classification system that rivals traditional geodemographic approaches by grouping consumers into fifteen ‘tribes’ based on their life stage and socio-economic status. Clients are then able to better understand consumer …

Census 2016: geoTribes Culture Dimensions of Australian Neighbourhoods

With the initial release of the Australian Bureau of Statistics (ABS) 2016 Census Data, RDA Research has re-modelled the geoTribes Culture Dimension. By providing an area-level measure of cultural influence, the scheme illustrates how an increasingly multicultural Australian population has manifested geographically. The geoTribes Culture Dimension is a proprietary framework developed by RDA to encapsulate …

Research Now and RDA Research Partner to Leverage Integrated Data for Robust Targeting and Analytics

The following press release was originally published by Research Now. SYDNEY (October 18, 2017) – Research Now, the global leader in digital research data for better insights and decision-making, and RDA Research, a provider of strategic market research services, today announced their partnership which enables corporate marketers, service providers, and media owners in Australia and New Zealand …