Census 2016: geoTribes Culture Dimensions of Australian Neighbourhoods

With the initial release of the Australian Bureau of Statistics (ABS) 2016 Census Data, RDA Research has re-modelled the geoTribes Culture Dimension. By providing an area-level measure of cultural influence, the scheme illustrates how an increasingly multicultural Australian population has manifested geographically. The geoTribes Culture Dimension is a proprietary framework developed by RDA to encapsulate …

Research Now and RDA Research Partner to Leverage Integrated Data for Robust Targeting and Analytics

The following press release was originally published by Research Now. SYDNEY (October 18, 2017) – Research Now, the global leader in digital research data for better insights and decision-making, and RDA Research, a provider of strategic market research services, today announced their partnership which enables corporate marketers, service providers, and media owners in Australia and New Zealand …