Pureprofile unveils next-level audience segmentation offering with RDA Research.

pureprofile rda research

Global media and technology company Pureprofile has partnered with RDA Research to enable further audience segmentation across its audience profiles. RDA Research’s geoTribes is a unique classification system that rivals traditional geodemographic approaches by grouping consumers into fifteen ‘tribes’ based on their life stage and socio-economic status. Clients are then able to better understand consumer …

Census 2016: geoTribes Culture Dimensions of Australian Neighbourhoods

With the initial release of the Australian Bureau of Statistics (ABS) 2016 Census Data, RDA Research has re-modelled the geoTribes Culture Dimension. By providing an area-level measure of cultural influence, the scheme illustrates how an increasingly multicultural Australian population has manifested geographically. The geoTribes Culture Dimension is a proprietary framework developed by RDA to encapsulate …

Most charitable areas of Australia revealed as RDA models probability of donation across a range of causes.

RDA Research has partnered with Conexum to model the Australian population’s likelihood to donate to particular charitable causes. Based on over 3 million donations, the categories include Animal, Children, Disability, Environment, Family, International Aid, Medical and Mental Health, and are available at SA1 Level. Total Donations On the whole, charitable giving tended to follow socio-economic …