Census 2016: geoTribes Culture Dimensions of Australian Neighbourhoods

With the initial release of the Australian Bureau of Statistics (ABS) 2016 Census Data, RDA Research has re-modelled the geoTribes Culture Dimension. By providing an area-level measure of cultural influence, the scheme illustrates how an increasingly multicultural Australian population has manifested geographically. The geoTribes Culture Dimension is a proprietary framework developed by RDA to encapsulate …

Most charitable areas of Australia revealed as RDA models probability of donation across a range of causes.

RDA Research has partnered with Conexum to model the Australian population’s likelihood to donate to particular charitable causes. Based on over 3 million donations, the categories include Animal, Children, Disability, Environment, Family, International Aid, Medical and Mental Health, and are available at SA1 Level. Total Donations On the whole, charitable giving tended to follow socio-economic …

Research Now and RDA Research Partner to Leverage Integrated Data for Robust Targeting and Analytics

The following press release was originally published by Research Now. SYDNEY (October 18, 2017) – Research Now, the global leader in digital research data for better insights and decision-making, and RDA Research, a provider of strategic market research services, today announced their partnership which enables corporate marketers, service providers, and media owners in Australia and New Zealand …